Words and pictures by D. Martin Myatt & Chris H.
February 13-16, 2016
In some ways the 2016 International Toy Fair mirrored last year's trade show, but with us moving into our second year of Disney's new marketing plan for Star Wars, we knew there wouldn't be as much revealed as there was in previous years. Non Disclosure agreements were once again signed, lips were tightly sealed, and products related to Rogue One were hidden behind closed doors.
BLUFIN DISTRIBUTION
Two Japanese Lines See Exciting New Additions For North American Audiences!
Bluefin Distribution had new figures and collectibles on display including the the Taikoyaku Stormtrooper from the awesome Meisho Movie Realization action figure line from Tamashii Nations and a ton of new additions to Beast Kingdom's Egg Attack line, which is clearly moving into the repaint friendly Clone Trooper direction. While that is anything but exciting for people working on a photo archive, history has proven that many collectors love giant Clone armies. In addition to the figures, we also go our first unperson look at their incredible Floating Egg Millennium Falcon.
BRAINSTORM
Politely Telling You To Go Fly A Kite...
Brainstorm's Star Wars designs focused almost exclusively on the original trilogy and The Force Awakens. The only item that had a nod to the prequels was their flying R2-D2 kite.
CARTAMUNDI
The Belgium Company Hellbent On Carding The Force
With over a decade of aggressively acquiring their competition, Cartamundi has become a juggernaut in their field. In the last year they penned a five year deal with Hasbro to produce any of their boardgames. Of course, you likely only care about their new Star Wars items. In their booth at the 2016 International Toy Fair, Cartamundi displayed a few new items in The Force Awakens packaging including the Playing Card Collector's Set, the Villains Playing Cards in [First Order] Stormtrooper helmet container, and five unique Playing Cards packs. In addition, they had also had a standee indicating they are going to be producing products themed to the upcoming Rogue One feature film.
FANTASY FLIGHT GAMES
The Ultimate Star Wars Vehicle Collection Expands!
This year's display at the Fantasy Fight Games booth wasn't as vast as we've seen in years past, but they brought it home with some great new additions including the very first scaled set based on the Rebels Phantom and Ghost (ever released by any licensee), the Tantine IV, Mist Hunter, Punishing One, Inquisitor's TIE Advance expansion sets and The Force Awakens X-Wing Miniatures Game core set with a blue T-70 X-Wing Fighter and two First TIE Fighters.
FUNKO
The POP! Fun Continues With The Force Awakens
Year after year Funko continues to overwhelm with a wide selection of products featuring every license under the sun. For their Star Wars items, they had a large selection of The Force Awakens POP! figures including Rey, Finn, Kylo Renn, BB-8, Chewbacca, Poe Dameron, C-3PO, Captain Phasma, First Order Stormtrooper (all of which have can be found anywhere), Han Solo, Princess Leia Organa, Admiral Akbar, Nien Nunb, Sidon Ithano, and First Order TIE Pilot. Also displayed were the Jumbo Shogun Boba Fett, a small selection of Hikari Japanese Vinyl figures, many Fabrications, patches, pins, as well as POP! pens and ceramic mugs.
HASBRO
The Force Awakens And Rebels Display
While not as limited as their display the year before, Hasbro was still left in a position where they couldn't display too much of their upcoming product line in their showroom at the 2016 International Toy Fair, but that didn't stop them from revealing some new action figure toys. The Force Awakens section of their display included our first look at the Rebels Ezra Bridger's Speeder, Princess Leia Organa, Kanan Jarrus in Stormtrooper Disguise, Season 2 Sabine Wren with removable helmet, Darth Maul, Seventh Sister, and a new Kylo Ren action figure.
The Black Series Display
The Black Series section of the Hasbro display included our first looks at the 6-inch AT-AT Driver, fan choice Darth Nihilus, Snow Trooper, Sabine Wren, The Force Awakens C-3PO, A New Hope Princess Leia Organa, and production A New Hope Luke Skywalker and Kanan Jarrus figures. Also shown were the upcoming The Force Awakens influenced Trivial Pursuit game.
Everything Else In The Hasbro Showroom
For The Black Series section of Hasbro's display, we had our first look at the 6-inch AT-AT Driver, Sabine Wren, A New Hope Princess Leia Organa, The Force Awakens C-3PO, the fan chosen Darth Nihilus, Snowtrooper, as well as the second evolution (production?) of the A New Hope Luke Skywalker and Kanan Jarrus action figures and The Black Series Star Wars Trivial Pursuit.
Hasbro Presentation
Also on display in the Hasbro showroom Takodana Encounter four pack that encourages collectors to fork over for a set that includes for three action figures they already own in order to acquire the set's exclusive Maz Kanata with Anakin Skywalker Lightsaber housing crate of treasures, along with many new 12-inch scale Titan figures including Rey, BB-8, and R2-D2, 6-inch scale Hero Mashers figures including Agent Kallus, Ezra Bridger, Captain Rex (), and Fifth Brother figures, the first appearance of the Rey piece in the revised Star Wars Monopoly, the awesome Galactic Heroes The Force Awakens and Rebels additions!
IMPERIAL
Is That A Silver R2-D2 Bubble Maker?
The Imperial booth made us drool with their limited edition chrome R2-D2 bubble maker. This extremely production variation is limited to only 25 pieces, and representatives at the booth were mum on the details. We want it, and we're betting you do too. In addition, they were offering press and buyers special limited edition blue Lightsaber bubble makers following their 2015 red Lightsabers.
JAKKS PACIFIC
More Large Size Star Wars Goodness!
JAKKS Pacific gave us our first look at their The Force Awakens Rey, Finn in Stormtrooper armor, and C-3PO 18-inch figures as well as the deluxe BB-8 with flip out bird-giving flamer arm.
JAKKS Pacific Official Images
Shortly after the doors opened at the 2016 International Toy Fair, JAKKS Pacific released high resolution images of their new Star Wars figures.
KOTOBUKIYA
Who Doesn't Want A Sample From The BB-8 Display?
Kotobukiya displayed the revised paint master of their ARTFX+ Captain Phasma along with the paint master ARTFX+ Kylo Ren model kit statues for the first time at Toy Fair. As amazing both of these pieces are (and they really are amazing), it was the BB-8 ice cube samples on display that stole the show. In fact, these were so popular that they were the topic of more conversations with peers than any other Star Wars item displayed over the entire trade show!
LEGO
LEGO Introduces The Freemaker Series And Reveals Many New Sets!
The LEGO showroom had a pile of sets on display, but many of them were already at retail. The new sets revealed at the trade show included the 75098 Assault on Hoth, 75138 Hoth Attack, 75145 Eclipse Fighter, 75146 LEGO Star Wars Advent Calendar, 75147 StarScavenger, 75148 Encounter on Jakku, 75149 Resistance X-Wing Fighter, 75150 Vader's TIE Advanced vs. A-Wing Straighter, 75171 Clone Turbo Tank, and 75157 Captain Rex's AT-TE.
The Freemaker Series Press Release
While we were busy photographing their showroom, LEGO officially announced their The Freemaker Series. Follow this link for the full press release.
The Force Awakens 1:1 Scale Display
There was a large Star Wars display in the main concourse at the Jacob Javitz Center featuring the new characters from The Force Awakens!
MATTEL
What's Got Four Wheels And Is Strong With The Force?
Mattels' Star Wars character car and accurate vehicle lines continue with new additions, but none cooler than the Death Star track!
PPW TOYS
Potato Puns Are In Full Effect With PPW's 2016 Offerings!
PPW Toys continues to add to their Star Wars Poptaters line with a Hutt Slaying Princess Leia and the Force Awakens chase C-3PO variation. Also displayed were their Nesting Doll Sets.
REVELL
The Force Awakens With Revell Models
Last year they displayed blank boxes and could only tell us they had models coming based on The Force Awakens, but for their display at the 2016 International Toy Fair, Revell had them all on display. While technically models, these new sets are made from a more durable plastic for the kids (and adults) that want to play with them. Following the trend they started the year earlier, they had three mystery boxes as place holders for three new kits that will come out in September as part of the Rogue One Force Friday event.
SPIN MASTER
This Canadian Company Is Going To Own The 2016 Holiday Season.
While it wouldn't be right to totally gloss over the Air Hogs remote control (flying!) Darth Vader's TIE Advanced x1 Straighter, 1/2 scale BB-8 Interactive RC is going to be a must-have for every that likes Star Wars toys!
SURREAL ENTERTAINMENT
More Cups At Toy Fair
There wasn't a lot of Star Wars items on display at the Surreal Entertainment booth, but if you are overwhelmed with what will house your morning caffeine intake, you'll want to see what they are offering for Star Warriors in 2016.
THINKGEEK
More Cool Stuff For Everyday Life
ThinkGeek's 2016 International Toy Fair Star Wars display was modest this year, but the products being offered to buyers were all very cool. Click the thumbnails above to haver a closer look.
UNCLE MILTON
New Star Wars Collectibles That Tickle The Ol' Grey Matter
Keeping it real, our friends at Uncle Milton continue their quest to elevate Star Wars fans' intellectual process with new thought-provoking collectibles including the new Jakku Ant Farm, the Kylo Ren Lightsaber Lab, Spacecraft Flight Lab, and Kylo Ren Lightsaber Room Light.
UNDERGROUND TOYS
Essential Items To Help You Live Star Wars Twenty-Four Seven
As always, the Underground Toys booth was chock full of Star Wars items from a slew of manufactures.
VANDOR
Because Every Star Warrior Needs Something To House Their Beverages
Vandor's booth had some very cool Star Wars items on display including some great looking retro style cups.
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BLUFIN DISTRIBUTION
Two Japanese Lines See Exciting New Additions For North American Audiences!
Bluefin Distribution had new figures and collectibles on display including the the Taikoyaku Stormtrooper from the awesome Meisho Movie Realization action figure line from Tamashii Nations and a ton of new additions to Beast Kingdom's Egg Attack line, which is clearly moving into the repaint friendly Clone Trooper direction. While that is anything but exciting for people working on a photo archive, history has proven that many collectors love giant Clone armies. In addition to the figures, we also go our first unperson look at their incredible Floating Egg Millennium Falcon.
BRAINSTORM
Politely Telling You To Go Fly A Kite...
Brainstorm's Star Wars designs focused almost exclusively on the original trilogy and The Force Awakens. The only item that had a nod to the prequels was their flying R2-D2 kite.
CARTAMUNDI
The Belgium Company Hellbent On Carding The Force
With over a decade of aggressively acquiring their competition, Cartamundi has become a juggernaut in their field. In the last year they penned a five year deal with Hasbro to produce any of their boardgames. Of course, you likely only care about their new Star Wars items. In their booth at the 2016 International Toy Fair, Cartamundi displayed a few new items in The Force Awakens packaging including the Playing Card Collector's Set, the Villains Playing Cards in [First Order] Stormtrooper helmet container, and five unique Playing Cards packs. In addition, they had also had a standee indicating they are going to be producing products themed to the upcoming Rogue One feature film.
FANTASY FLIGHT GAMES
The Ultimate Star Wars Vehicle Collection Expands!
This year's display at the Fantasy Fight Games booth wasn't as vast as we've seen in years past, but they brought it home with some great new additions including the very first scaled set based on the Rebels Phantom and Ghost (ever released by any licensee), the Tantine IV, Mist Hunter, Punishing One, Inquisitor's TIE Advance expansion sets and The Force Awakens X-Wing Miniatures Game core set with a blue T-70 X-Wing Fighter and two First TIE Fighters.
FUNKO
The POP! Fun Continues With The Force Awakens
Year after year Funko continues to overwhelm with a wide selection of products featuring every license under the sun. For their Star Wars items, they had a large selection of The Force Awakens POP! figures including Rey, Finn, Kylo Renn, BB-8, Chewbacca, Poe Dameron, C-3PO, Captain Phasma, First Order Stormtrooper (all of which have can be found anywhere), Han Solo, Princess Leia Organa, Admiral Akbar, Nien Nunb, Sidon Ithano, and First Order TIE Pilot. Also displayed were the Jumbo Shogun Boba Fett, a small selection of Hikari Japanese Vinyl figures, many Fabrications, patches, pins, as well as POP! pens and ceramic mugs.
HASBRO
The Force Awakens And Rebels Display
While not as limited as their display the year before, Hasbro was still left in a position where they couldn't display too much of their upcoming product line in their showroom at the 2016 International Toy Fair, but that didn't stop them from revealing some new action figure toys. The Force Awakens section of their display included our first look at the Rebels Ezra Bridger's Speeder, Princess Leia Organa, Kanan Jarrus in Stormtrooper Disguise, Season 2 Sabine Wren with removable helmet, Darth Maul, Seventh Sister, and a new Kylo Ren action figure.
The Black Series Display
The Black Series section of the Hasbro display included our first looks at the 6-inch AT-AT Driver, fan choice Darth Nihilus, Snow Trooper, Sabine Wren, The Force Awakens C-3PO, A New Hope Princess Leia Organa, and production A New Hope Luke Skywalker and Kanan Jarrus figures. Also shown were the upcoming The Force Awakens influenced Trivial Pursuit game.
Everything Else In The Hasbro Showroom
For The Black Series section of Hasbro's display, we had our first look at the 6-inch AT-AT Driver, Sabine Wren, A New Hope Princess Leia Organa, The Force Awakens C-3PO, the fan chosen Darth Nihilus, Snowtrooper, as well as the second evolution (production?) of the A New Hope Luke Skywalker and Kanan Jarrus action figures and The Black Series Star Wars Trivial Pursuit.
Hasbro Presentation
Also on display in the Hasbro showroom Takodana Encounter four pack that encourages collectors to fork over for a set that includes for three action figures they already own in order to acquire the set's exclusive Maz Kanata with Anakin Skywalker Lightsaber housing crate of treasures, along with many new 12-inch scale Titan figures including Rey, BB-8, and R2-D2, 6-inch scale Hero Mashers figures including Agent Kallus, Ezra Bridger, Captain Rex (
IMPERIAL
Is That A Silver R2-D2 Bubble Maker?
The Imperial booth made us drool with their limited edition chrome R2-D2 bubble maker. This extremely production variation is limited to only 25 pieces, and representatives at the booth were mum on the details. We want it, and we're betting you do too. In addition, they were offering press and buyers special limited edition blue Lightsaber bubble makers following their 2015 red Lightsabers.
JAKKS PACIFIC
More Large Size Star Wars Goodness!
JAKKS Pacific gave us our first look at their The Force Awakens Rey, Finn in Stormtrooper armor, and C-3PO 18-inch figures as well as the deluxe BB-8 with flip out bird-giving flamer arm.
JAKKS Pacific Official Images
Shortly after the doors opened at the 2016 International Toy Fair, JAKKS Pacific released high resolution images of their new Star Wars figures.
KOTOBUKIYA
Who Doesn't Want A Sample From The BB-8 Display?
Kotobukiya displayed the revised paint master of their ARTFX+ Captain Phasma along with the paint master ARTFX+ Kylo Ren model kit statues for the first time at Toy Fair. As amazing both of these pieces are (and they really are amazing), it was the BB-8 ice cube samples on display that stole the show. In fact, these were so popular that they were the topic of more conversations with peers than any other Star Wars item displayed over the entire trade show!
LEGO
LEGO Introduces The Freemaker Series And Reveals Many New Sets!
The LEGO showroom had a pile of sets on display, but many of them were already at retail. The new sets revealed at the trade show included the 75098 Assault on Hoth, 75138 Hoth Attack, 75145 Eclipse Fighter, 75146 LEGO Star Wars Advent Calendar, 75147 StarScavenger, 75148 Encounter on Jakku, 75149 Resistance X-Wing Fighter, 75150 Vader's TIE Advanced vs. A-Wing Straighter, 75171 Clone Turbo Tank, and 75157 Captain Rex's AT-TE.
The Freemaker Series Press Release
While we were busy photographing their showroom, LEGO officially announced their The Freemaker Series. Follow this link for the full press release.
The Force Awakens 1:1 Scale Display
There was a large Star Wars display in the main concourse at the Jacob Javitz Center featuring the new characters from The Force Awakens!
MATTEL
What's Got Four Wheels And Is Strong With The Force?
Mattels' Star Wars character car and accurate vehicle lines continue with new additions, but none cooler than the Death Star track!
PPW TOYS
Potato Puns Are In Full Effect With PPW's 2016 Offerings!
PPW Toys continues to add to their Star Wars Poptaters line with a Hutt Slaying Princess Leia and the Force Awakens chase C-3PO variation. Also displayed were their Nesting Doll Sets.
REVELL
The Force Awakens With Revell Models
Last year they displayed blank boxes and could only tell us they had models coming based on The Force Awakens, but for their display at the 2016 International Toy Fair, Revell had them all on display. While technically models, these new sets are made from a more durable plastic for the kids (and adults) that want to play with them. Following the trend they started the year earlier, they had three mystery boxes as place holders for three new kits that will come out in September as part of the Rogue One Force Friday event.
SPIN MASTER
This Canadian Company Is Going To Own The 2016 Holiday Season.
While it wouldn't be right to totally gloss over the Air Hogs remote control (flying!) Darth Vader's TIE Advanced x1 Straighter, 1/2 scale BB-8 Interactive RC is going to be a must-have for every that likes Star Wars toys!
SURREAL ENTERTAINMENT
More Cups At Toy Fair
There wasn't a lot of Star Wars items on display at the Surreal Entertainment booth, but if you are overwhelmed with what will house your morning caffeine intake, you'll want to see what they are offering for Star Warriors in 2016.
THINKGEEK
More Cool Stuff For Everyday Life
ThinkGeek's 2016 International Toy Fair Star Wars display was modest this year, but the products being offered to buyers were all very cool. Click the thumbnails above to haver a closer look.
UNCLE MILTON
New Star Wars Collectibles That Tickle The Ol' Grey Matter
Keeping it real, our friends at Uncle Milton continue their quest to elevate Star Wars fans' intellectual process with new thought-provoking collectibles including the new Jakku Ant Farm, the Kylo Ren Lightsaber Lab, Spacecraft Flight Lab, and Kylo Ren Lightsaber Room Light.
UNDERGROUND TOYS
Essential Items To Help You Live Star Wars Twenty-Four Seven
As always, the Underground Toys booth was chock full of Star Wars items from a slew of manufactures.
VANDOR
Because Every Star Warrior Needs Something To House Their Beverages
Vandor's booth had some very cool Star Wars items on display including some great looking retro style cups.
