It was May 3, 1999 and Hasbro released the first collection of action figures and toys from the first Star Wars movie in almost 20 years, Episode I: The Phantom Menace. Fans across the country rushed to the "event" dubbed Midnight Madness. Toys "R" Us and other retailers opened their doors at 12 am to begin selling what was perhaps the most highly anticipated toy line ever. Hasbro was able to debut nearly 30 characters in the span of two months. They introduced a new technology called the "Commtech" chip, which enabled the figures to speak certain lines from the movie when placed on a special reader device. With improved sculpting, paint, and articulation, the new Episode I figures are worlds apart from the original line. But Hasbro decided to stick with the same 3" formula that made Kenner's product a revolutionary success.


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San Diego Comic-Con 2015 Coverage
NEW IN THE PHOTO ARCHIVE:
Probe
Droid
Poll
With the new Blu-Ray boxed set and individual Steelbooks announcement, we've sent our ever-inquizitive Probe Droid out to find out whether you are interested in the new offerings.
I'm a fan of Steelbooks, so I'm getting all six
I'm in for all three original trilogy Steelbooks
I'll get all three prequel trilogy Steelbooks
I'm getting all six Steel Books and the boxed set
I'll pick up the boxed set
I have the last Blu-Ray release and have no intention on spending another penny on content I already own
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