Posted by Philip on September 26, 2002 at 10:31 PM CST
FOR IMMEDIATE RELEASE
September 27, 2002
Master Replicas Force FX Lightsaber in Limited Supply-2002
Walnut Creek, California - Master Replicas announced today, the supply of the Anakin Skywalker Force FX lightsaber will not be enough to satisfy demand in 2002. The Anakin Force FX lightsaber has generated unprecedented worldwide consumer and retailer response since its release in April 2002. Domestically, over 200 retailers will carry the Anakin Force FX; while internationally, over 20 countries have committed to distribute the Force FX in 2002.
Consumers seeking information about this unique collectible have generated over 70 million hits to the Master Replicas web site this year. Retail support has far surpassed expectations, resulting in much higher than forecasted orders. Even at full production capacity, Master Replicas will be forced to allocate its 2002 production. Master Replicas currently anticipates lifting allocation early in the first quarter of 2003.
In order to meet an aggressive production schedule, materials used to build the lightsaber are being gathered from sources around the globe. After four months of extensive research and development at Novatech Electro-Luminescent, Inc. (www.novael.com) of Chino, California, teams are working around the clock to deliver the FX’s most noticeable component, its Electro-Luminescent light. This EL light is a proprietary blend of phosar, dielectric, and conductive inks, with voltage and frequency designed exclusively to meet Master Replicas’ stringent standards for color, brightness, and energy efficiency.
“Master Replicas contracts over 200 skilled craftsmen to produce these Force FX lightsabers to our exacting quality standards.” stated Mark Kindree, Master Replicas VP of Product Supply. Kindree further notes, “To build one lightsaber it takes over 2 hours to hand assemble the 50 plus parts that pass through 10 separate sub-assembly lines.”
Every lightsaber is inspected for aesthetic quality and tested for proper functionality of the motion sensor, the sound board, and the EL blade during construction. After the lightsaber is completely assembled it is tested again for quality, durability and performance by one of 70 inspectors at the factory before it is finally packed for shipping.
Collectors who have already received their Anakin Force FX rave about the lightsabers authentic sound effects and brightly glowing blue blade. The quality craftsmanship and durable construction make this a favorite collectible of Star Wars fans of all ages, but it is not recommended for children under 12 years old.
Limited quantities of this popular collectible are still available on the Master Replicas web site at www.masterreplicas.com or through select retailers including FAO Schwarz, Sharper Image, Kay Bee Toys, and The Sears Wishbook. Master Replicas urges collectors to order their Anakin Force FX now to insure delivery of the lightsaber in 2002.
For more information about the Anakin Skywalker Force FX collectible, visit the Master Replicas web site at www.masterreplicas.com or call 1-866-REPLIKA.
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