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Posted by Jobi-Wan on November 25, 2023 at 08:25 AM CST
Welcome back Rebel Scum! We noticed last week that Hasbro's Selfie Series disappeared from the Hasbro Pulse app and that all mentions of it had been scrubbed from the Hasbro Pulse site. We reached out to Hasbro and have finally received a response.
According to Hasbro:
Thank you for contacting us about Hasbro’s Selfie Series. We have discontinued the Selfie Series platform and it has been removed from the Hasbro Pulse app. We also want to inform you that we are no longer accepting new orders for Hasbro Selfie Series figures. If you have already placed an order and need further assistance, please contact Hasbro Pulse.
We appreciate the support and enthusiasm shown by all the fans who participated in this innovative personalization platform.
This is certainly surprising given that they just unveiled new customization features at SDCC this past summer, as seen in our coverage here:
You can check out Bobby's reviews of both of his Selfie Series figures here:
Version 1.0
Version 2.0
Hasbro didn't offer any real explanation as to why the discontinuation, so we can only speculate at this point. It's just hard to imagine all the work and technology that went into creating this whole platform, only to be unceremoniously shuttered. While they are no longer accepting new orders, I assume they will be fulfilling existing orders.
What do you think Rebel Scum? Why do you believe the line was cancelled? Did you order a Selfie Series figure? How did you like it? Let us know in the forums!
Did you know Rebelscum readers get 10% off in-stock orders at Entertainment Earth, plus free shipping on orders over $39? Just follow our link (discount appears at checkout): EE.toys/Rebelscum
