Following on from
our earlier story, we've received the official press release for the "Find the Force" campaign that launches on Force Friday II.
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Star Wars Fans Invited to "Find the Force" As Unprecedented Augmented Reality Event Sweeps the Globe for
Force Friday II
Fans to reveal a new Star Wars: The Last Jedi character via social media
New product line for Star Wars: The Last Jedi launches globally at 12:01 AM September 1
More than 20,000 retail locations worldwide will become home to
augmented reality Star Wars characters from September 1-3
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GLENDALE, Calif. (August 24, 2017) - Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.