HASBRO UNVEILS NEW STAR WARSTM LIGHTSABER THAT PROVIDES PADAWANS
WITH ONE OF THE MOST AUTHENTIC JEDI EXPERIENCES EVER!
Hasbro STAR WARS 2011 Toy Line Provides Young Fans with Many New Ways
to Experience the Force

PAWTUCKET, R.I. (Date) — For more than 30 years, Hasbro, Inc. (NASDAQ: HAS) has been the worldwide — and galactic — leader in bringing the action, epic battles and characters of “a galaxy far, far away” into homes and backyards around the world. In 2011, Hasbro continues to bring the excitement of the STAR WARS blockbuster movies and the highly-rated STAR WARS: THE CLONE WARS animated series to life with innovative new role-play items, action figures and vehicles.

Generations of STAR WARS fans have experienced the Force through Hasbro’s iconic role-play toys. Now, the Force will grow even stronger within them as they experience all the newest STAR WARS role-play gear, beginning with a revolutionary kids’ LIGHTSABER: the new ULTIMATE FX LIGHTSABER. The toy features a progressive light up blade that includes vibrant LED lighting and authentic sounds, offering young Padawans one of the most realistic JEDI experiences yet!

In addition to the out-of-this-galaxy role-play line, Hasbro is also introducing the first-ever STAR WARS TRANSFORMERS figure to feature four modes in one toy! The figure converts into both ANAKIN SKYWALKER and DARTH VADER, and can also be turned into a REPUBLIC ATTACK CRUISER or a STAR DESTROYER, the signature vessel of the Imperial fleet.

In 2011, fans of STAR WARS: THE CLONE WARS will be delighted by a bevy of new characters in the STAR WARS: THE CLONE WARS line, and the new REPUBLIC ATTACK SHUTTLE, the signature vehicle from the animated series, which also converts into an armored attack base playset. And long-time brand enthusiasts can continue to expand their collection with all new incredible waves of the VINTAGE collection being introduced throughout the year.

STAR WARS products available in 2011

STAR WARS ULTIMATE FX LIGHTSABERS
(Approximate retail price: $34.99; Ages: 4 & up; Available: August 2011)
Arriving from a galaxy far, far away in summer 2011: the all-new ULTIMATE FX LIGHTSABER will provide one of the most authentic JEDI experiences ever for kids! The toy features a progressive light-up blade with vibrant LED lighting, allowing kids to experience the FORCE in a whole new way. Available in ANAKIN SKYWALKER and DARTH VADER models; each sold separately.

STAR WARS ELECTRONIC HELMETS
(Approximate Retail Price $19.99; Ages: 4 & up; Available: August 2011)
Adding to the excitement of the new Ultimate FX Lightsaber are new ELECTRONIC HELMETS that will let kids feel as though they are ready to “rule the galaxy” as they strap on the helmet and take on the persona of their favorite STAR WARS characters, including DARTH VADER, GENERAL GRIEVOUS or a CLONE TROOPER. Each helmet includes signature sounds and phrases that add fun to the adventure and the play experience. Each sold separately.

STAR WARS TRANSFORMERS CLASS III
(Approximate retail price: $39.99; Ages: 6 & up; Available: August 2011)
New in 2011: the first-ever STAR WARS TRANSFORMERS figure that converts into four unique modes! Kids can not only convert the toy into both ANAKIN SKYWALKER and his future incarnation DARTH VADER, but also into two awesome vehicles, the REPUBLIC ATTACK CRUISER or a STAR DESTROYER, making it four times more fun to rule the galaxy!

STAR WARS: THE CLONE WARS REPUBLIC ATTACK SHUTTLE
(Approximate retail price: $79.99; Ages: 4 & up; Available: August 2011)
The STAR WARS: THE CLONE WARS REPUBLIC ATTACK SHUTTLE is styled after the signature vehicle from the hit animated series. This premiere vehicle features two modes of play – an armored attack base playset and an attack ship! The STAR WARS: THE CLONE WARS REPUBLIC ATTACK SHUTTLE features sounds, lights and an array of surprise action features. Batteries not included.

STAR WARS: THE CLONE WARS REPUBLIC FIGHTER TANK R/C
(Approximate retail price: $39.99; Ages: 8 & up; Available: August 2011)
The REPUBLIC FIGHTER TANK R/C is the all-purpose ground combat unit for the Grand Army of the Republic, made famous by its role on the popular STAR WARS: THE CLONE WARS animated series. The 3.75” scale remote control vehicle is armed with six projectile-firing cannons that can be fired from the handheld remote to take on opponents from a distance. Between its versatile maneuverability and firepower, the STAR WARS: THE CLONE WARS REPUBLIC FIGHTER TANK R/C is one vehicle no galactic army should be without! One 3.75” action figure included. Batteries not included.

STAR WARS: THE CLONE WARS 3.75” ACTION FIGURES
(Approximate retail price: $7.99; Ages: 4 & up; Available: In Stores Now)
In 2011, Hasbro will continue its line of STAR WARS: THE CLONE WARS 3.75” ACTION FIGURES styled on the wildly popular animated series on the Cartoon Network. Featuring favorite heroes and villains like ANAKIN SKYWALKER, COMMANDER CODY, OBI-WAN KENOBI and COUNT DOOKU — as well as many new characters — these figures are a great way for kids to re-create their favorite scenes from the animated series. Each sold separately.

In addition, each figure is packaged with a competitive gaming base, a die and a game card to play the STAR WARS GALACTIC BATTLE GAME, introduced to kids in 2010. Kids can continue to expand their game play with game cards located in STAR WARS: THE CLONE WARS 3.75” action figures, STAR WARS SAGA LEGENDS 3.75” action figures, STAR WARS VEHICLES and STAR WARS BATTLE PACKS. Each sold separately.

STAR WARS BLU-RAY 3.75” ACTION FIGURE 4-PACKS
(Approximate retail price: $24.99; Ages: 4 & up; Available: August 2011)
In celebration of all six STAR WARS movies being released on Blu-ray in 2011, Hasbro is excited to offer fans six STAR WARS BLU-RAY 3.75” ACTION FIGURE 4-PACKS – one for each of the movies! (Blu-ray disc not included) Each pack corresponds to a specific movie in the saga and includes four action figures featured in that film. A definite ‘must’ for every STAR WARS fan to add to their collection. Blu-ray discs sold separately.

STAR WARS 3.75” VINTAGE ACTION FIGURES
(Approximate retail price: $7.99; Ages: 4 & up; Available: In Stores Now)In 2011, Hasbro is once again taking STAR WARS fans back to “a long time ago” with STAR WARS 3.75” VINTAGE ACTION FIGURES. The selection includes all-time favorite characters from throughout the six-film saga. Each of the figures in this assortment will feature the exceptionally accurate design and superb articulation customary to Hasbro’s action figures, and will be offered in packaging reminiscent to that of the original 1978-1984 Kenner STAR WARS packaging!
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

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STAR WARS, [key trademark], and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.