TOYS“R”US BEGINS COUNTDOWN TO CHRISTMAS, OFFERING CUSTOMERS THE BIGGEST DECEMBER OF SAVINGS EVER

Company’s Aggressive, Month-Long Campaign Boasts 40-Page Book of Incredible Toy Values, Unadvertised In-Store “Deal of the Day” Offers and Introduction of 2010 Products Right Now

WAYNE, NJ – (December 7, 2009) – With less than 20 shopping days left until Christmas, the holiday values are just beginning as Toys“R”Us offers more incredible savings than ever before throughout the month of December. Starting with the Toys“R”Us Biggest December Sale Ever, the company has introduced a new catalog filled with 40 pages of deals on hundreds of the season’s hottest toys. The special offers continue throughout December with the company’s in-store “Deal of the Day,” which provides exceptional discounts on specific products, as well as entire product categories. To make holiday shopping even more convenient and savings more accessible, Toys“R”Us stores are opening earlier and closing later to accommodate early birds and night owls alike. For those who choose to shop around the clock, the world’s largest online toy store, Toysrus.com, is always open and currently features free shipping on thousands of items.

“Our goal is to provide our customers with the deals they want most, and the convenience they need, during this final countdown to Christmas,” said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys“R”Us, Inc. “We know that both quality AND value matter to families, and throughout December Toys“R”Us will be the destination for parents and gift-givers who want to find the right gift at the right price to fit their budget.”

Biggest December Sale Ever Begins Countdown to Christmas

As Christmas creeps even closer, the Biggest December Sale Ever is kicking off the holiday shopping countdown by offering December bargain hunters some of the hottest deals, exclusive merchandise and the most coveted toys. Valid through Saturday, December 12, the Biggest December Sale Ever catalog helps avid deal seekers deck the halls with*:

$3,000 in savings on hundreds of the season’s hottest toys, including sought after brands like Barbie®, Vtech, Fisher-Price®, Disney Princess and Playskool®
Over 20 FREE toy, accessory and gift card offers with purchase
An additional four pages filled with nearly 40 extra two-day bonus buys
First-to-market arrivals of 2010 products so LEGO enthusiasts can ring in the New Year early with a FREE Snowman or Christmas Tree Holiday Set with purchase of ANY LEGO Building item
Brand new hot toys such as the Zhu Zhu Pets Giant Hamster City Playset available ONLY at Toys“R”Us, the Zhu Zhu Pets Headquarters. This exclusive set includes a new hamster, Patches, as well as a Fun House, Adventure Ball, Garage with Car, Exercise Wheel, Sleep Dome and – everyone’s favorite – Mr. Squiggles.

Additional Biggest December Sale Ever catalog highlights, which kick off the December of savings at Toys“R”Us, include*:

BUY ONE, GET ONE 50% OFF ON ALL video games and CDs
FREE Radio Control Corvette ($44.99 value) with ANY Barbie doll or playset purchase of $100 or more
FREE New Moon bracelet ($9.99 value) with ANY New Moon purchase of $25 or more
FREE $25 Toys“R”Us Gift Card with the purchase of ANY iPod® touch
FREE Harumika Deluxe Style Accents ($9.99 value) with ANY Harumika purchase of $25 or more
BUY TWO, GET the THIRD FREE on ALL Totally Me! craft sets ($1.48-$44.99 value)
30% OFF select games during the Big Game Sale
$20 OFF ANY Vtech purchase of $75 or more
25% OFF ALL Wii Fit, Nintendo DS Lite and Nintendo DSi Accessories (Two-day Bonus Buy)

The company is supporting the sale through an aggressive advertising campaign, including television and radio promotions, as well as online banner advertisements. Additionally, online shoppers can take advantage of free shipping on thousands of items with purchases of $49 or more at Toysrus.com until Sunday, December 20.

An Unadvertised In-Store “Deal of the Day” Every Day Until Christmas

As an ode to the traditional Christmas countdown, Toys“R”Us is offering a “Deal of the Day,” which presents customers with a new in-store deal every day through December 24 on the most sought after toys this season. Each day, customers who visit Toysrus.com/DealoftheDay can click on “Get Deal of the Day” or “Get Tomorrow’s Deal of the Day” for a sneak peek of the following day’s deal, and access downloadable, printable coupons to use in store. Today’s deal offers shoppers a coupon to save 50% on the Barbie Storyteller Clock Radio, Barbie MP3 Player, Barbie Portable CD Bloombox, Hot Wheels CD Player and Hot Wheels Alarm Clock Radio*. To make accessing these deals even more convenient, customers can sign up for alerts to receive the “Deal of the Day” via e-mail when they visit Toysrus.com/DealoftheDay.

Ho-Ho-Holiday Expanded Shopping Hours

Bells will be ringing as Toys“R”Us makes deals even more accessible to customers during the busiest shopping days of the year with extended hours throughout the holiday season. Toys“R”Us stores across the country are opening earlier and closing later to accommodate more shoppers seeking to snag the must-have items on their loved one’s wish list. To make the holidays merry and bright for savvy savers, Toys“R”Us stores will be open during the following extended hours over the next two weeks**:

Monday, December 7 – Friday, December 11: 7am – 12midnight
Saturday, December 12: 6am – 12midnight
Sunday, December 13 – Wednesday, December 16: 7am – 12midnight

*All discounted items must be of equal or lesser value. Available only while supplies last. Quantities limited; no rain checks. Certain offers available in-store only.
**All Toys“R”Us stores nationwide will remain open until 12midnight according to the above scheduled hours, except for stores in Paramus, NJ that close earlier and open later. Check with local Toys“R”Us stores for amended holiday hours. In general, these hours do not apply to Toys“R”Us Holiday Express locations, which will follow their respective mall hours. Check the Toys“R”Us store locator at Toysrus.com for expanded hours in select locations.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 849 Toys“R”Us and Babies“R”Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz stores in the United States. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs nearly 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.