Hasbro has announced in a recent press release that their licensing deal with Lucas Licensing Ltd. has been extended for an additional ten years. This means the production and distribution of Star Wars toys and games will remain under Hasbro control until at least 2018.
"Lucas and Hasbro have always viewed Star Wars as a long-term proposition. This extension truly gives us the opportunity to plan far into the future for the benefit of all the fans who have followed the saga for the last 27 years,"
The press release outlines some of the financial terms of the agreement and goes on to say that the "agreement with Lucas Licensing Ltd., continues to give Hasbro exclusive worldwide rights to core action figures, vehicles and games, electronic hand-held games, die cast vehicles and creative play products."
Read the full report
right over here.
Good news for those who recognize the effort Hasbro puts into pleasing Star Wars collectors - bad news for fans anxious to see another toy company take a crack at our favorite action figure line... Perhaps most interesting is how both companies see a future for the line that extends well past Episode III. As always, feel free to discuss in the
Rebelscum forums.
