Star Wars celebrated a landmark year in 2002 with the release of the second prequel installment, Episode II: Attack of the Clones, and the 25th anniversary of A New Hope in 1977. In conjunction with Episode II's release, Hasbro unveiled a new assortment dubbed simply and befittingly, Star Wars. Unifying the Star Wars brand under one assortment, the packaging features the new but familiar logo of the classic hands with ignited lightsaber set against a blue starry background and a design reminiscent of Kenner's vintage line. Focusing on "putting the action back in action figures," with dynamic sculpt and detailing using new scanning technology and movie authentic action features and accessories, the Star Wars brand evokes a sense of fun yet still remains true to the rich and fabled Star Wars Toy legacy.

Despite Hasbro's intentions, collectors never accepted the simple Star Wars name, but took to calling this line "Saga", despite the word not appearing at all on the packaging. This has caused much confusion ever since with subsequent lines also using similar names.


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2018 International Toy Fair Coverage
NEW IN THE PHOTO ARCHIVE:
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Poll
April 13th, 2018, the big day for Lucasfilm's International Solo: A Star Wars Story product launch. Our reprogrammed Imperial Probe Droid has been tasked to see where all the stuff is. You can help by let it know how successful the day was for you.
I found everything in one store!
I found everything, but over many stores.
I found some stuff at one place.
I found some stuff at a few places.
I found next to nothing.
I didn't see a single product on the shelves anywhere.
I bought everything online.
I didn't bother getting anything.
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